How Can I See My Product Reviews on Amazon
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UPDATE:In June 2021, Amazon at present allows sellers to send direct messages to reviews/buyers. Read more than in our full mail service, "Contact Amazon Buyers from Customer Reviews on the Make Dashboard."
At SellerSmile, we keep our ear to the ground for important customer service-related updates in Seller Key. Every update tin have an impact on our clients' businesses and our own internal procedures.
We recently discovered an exciting update related to reputation direction for production reviews. This new feature, called the "Customer Reviews" dashboard is compelling for several reasons. We cover the update and our acme takeaways below.
Starting time, where practice you find the new dashboard?
As of 6/17/19, the "Customer Reviews" dashboard tin be found at sellercentral.amazon.com/brands/reviews .
If you're a brand-registered seller, yous'll come across the "Make Health" widget on your Seller Central homepage. From hither, click on "View Brand Dashboard".
On the left-hand side, select "Customer Reviews".
Hither you'll find all of your reviews from the last 30 days. Y'all have the ability to filter past star rating and fourth dimension menstruum (including the options "This calendar week", "Final week" and "older"). The interface besides includes a search field for filtering by ASIN.
From here, all ASINs include each buyer'south review, a direct link to the product, and the product's current review rating.
Sellers are allowed to accept several actions with product reviews, such as:
- Add together a annotate: Reply to your buyer's review directly through the interface.
- Mark as done:Once any necessary action is taken, this is a fashion to mark the review interaction as consummate.
- Report abuse: Per Seller Central's assistance article, "If yous detect a review that doesn't conform to our customer review policies or our customer review creation guidelines, you can report abuse from the product item folio."
Amazon's article "Customer Reviews on the Brand Dashboard" states that review information is retained for 30 days.
What does this update mean for sellers?
1. Amazon wants sellers to pay close attending to product reviews.
But a couple of weeks agone, we were on a client call discussing the topic of review management. Our client expressed their dissatisfaction with the challenge of managing Amazon product reviews in an efficient manner. While 3rd-party software exists that can aid, sellers sometimes have trouble with 3rd-party review dashboards, because they exercise not update alive or are express in another way. During our phone call, nosotros theorized that Amazon was likely working on their ain tool for this and that we would come across it in the well-nigh future.
Lo and behold, Amazon must have been listening to our wishes as we learned about the "Customer Reviews" dashboard just a few days later.
Past providing a convenient method for managing product reviews, this update shows Amazon cares that sellers interact with their reviews. Sellers play a vital part in keeping buyers coming dorsum to their products, only also dorsum to shop on Amazon's platform. It is in both the seller and Amazon'southward all-time interest to provide the best possible experience for the customer.
Sellers tin provide an excellent feel by paying close attention to what buyers are maxim in product reviews and taking steps to help buyers who need it. The power to comment on product reviews straight from Seller Central gets rid of a lot of manual piece of work and serves sellers in helping reviewers as fast and efficiently as possible.
two. Amazon is focused on improving the review system overall.
The ability for sellers to report corruption on product reviews, directly from the "Customer Reviews" dashboard, can mean that Amazon is counting on sellers to help improve the actuality of reviews birthday. If a review doesn't conform to client review policies, Amazon encourages sellers to help by reporting abuse.
Recently, on Ep.007 of the Keep Smiling podcast, we briefly discussed several new updates related to production reviews, on the shopper side:
- Feature rating: buyers can exit additional i-v star ratings on different product features.
- Field prompts: Amazon prompts shoppers, "What'southward most important to know?" "What did you like or dislike? What did you use this production for?"
In improver to this, shoppers are presented with a review submission message stating that the review may have a few days to process. In total, it took roughly 2 days for my review to process and go live.
Interestingly, we discovered that (equally of five/30/19), shoppers exercise not currently get notified when a comment has been left on their product review. The Amazon app informs shoppers that the review was found helpful, but does not provide an interface to view any comments left on the review. There was no email or alternative notification.
As of this writing, commenting on product reviews seems to be more than helpful for other potential buyers. Other buyers may stumble across the review, meet that you lot are willing to aid if an issue does arise, and increment their likelihood of shopping with you in the future.
We would not be surprised if some form of notification is provided for shoppers shortly. Nosotros expect more functionality to exist added to the "Customer Reviews" dashboard in the near hereafter as well.
Final Thoughts
Amazon is farther bridging the gap betwixt shoppers and sellers. These updates evidence that Amazon wants to continue earning buyer trust by facilitating the way sellers engage with product reviews, and by encouraging more accurate reviews. Past specifically providing updates to the style both parties collaborate with production reviews, the shopping experience on Amazon is just further improved.
If you're not already engaging with your Amazon reviews, now is a adept fourth dimension to start! For tips on finer managing your product reviews, check out our mail: "Reputation Direction: How to Get the Nigh Out of Your Product Reviews and Customer Feedback".
Every client service related Amazon update is always exciting. They consistently strive to improve the customer experience and nosotros believe east-commerce sellers should always pay shut attention to how this can impact their business.
If you'd like to outsource your review engagement with confidence, SellerSmile offers reputation management services including:
- Product review and seller feedback direction through commenting on positive and critical product reviews and seller feedback.
- Seller feedback removal.
- Critical product review/seller feedback resolution via direct messages.
- Historical review audits.
Run into if SellerSmile services are right for you by scheduling a telephone call with our team at SellerSmile.com/Schedule.
What are your thoughts on the latest changes?
Permit us know in a comment beneath.
Keep smiling!
Links:
- Amazon Brand Registry.
- Amazon article about leaving product reviews: "Community Guidelines."
- Amazon article: "Customer Reviews on the Make Dashboard."
- Amazon article: "About Customer Reviews."
Source: https://www.sellersmile.com/amazons-new-customer-reviews-dashboard-manage-your-product-reviews-right-from-seller-central/
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